Categories you understand at a glance
Ten colourful tiles with the product count and an illustration for each category. The child can point, the parent can click.
Website case study · Online toy store
ZoyaPlay
Our own online toy store with more than 2,200 products. Parents find the right toy by age, occasion and budget and order in a minute, by card or cash on delivery.
2,200+products in the catalog
10categories with subcategories
6age groups for a quick choice
1working day to dispatch
Project facts.
The brief
What we had to solve.
- A large catalog where parents find the right toy in seconds
- A gift by age, occasion and budget without browsing hundreds of products
- Trust on the first order: clear delivery, payment and returns
What we built
The solution, step by step.
Shop by the child’s age
A scale from 1 to 6+ years shows only the toys that are suitable and safe for the chosen age.
A catalog with filters
Filters by type, age, price, brand and availability, sorting and loading more without a page reload. More than 2,200 products stay easy to browse.
A product page that sells
Price with VAT, stock, quick order without registration, clear delivery times and payment by card, Apple Pay, Google Pay or cash on delivery. The description answers the parent’s questions: who it is for, how to play, what you get.
The “Zoya’s picks” newsletter
New toys and gift ideas once a week. Subscribers hear about sales first, and the store owns a direct channel to its customers.
What the project included
Web Core
- UX and design
- Development
- Hosting and maintenance
Automation
- Online store
- Card and cash on delivery payments
- Quick order
Growth
- SEO for categories and products
- Email newsletter
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