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About us

AI came later. The web came first.

A web design agency in Bulgaria, building for the web since 2019. Today we also build platforms, automations and campaigns. AI makes us faster. Experience tells us what makes sense.

Vasil Garbov with the Site of the Year 2022 awards, Personal Website category
Computer Space 2023 award for the Pencho Semov website in the Society and Institutions category
Studio New Era team and partners in a group photo in a park
Studio New Era team at a business event
"Uebsait na nivo" (A top-level website) lecture
Computer Space 2023 award for the Dani Belev website in the Art, Culture and Hobby category
Vasil Garbov's SoftUni Creative seminar on freelancing in the web industry
The team at the Site of the Year 2023 awards
Presenting a product web design
With partners at a business event
Digital New Era receiving its award at Computer Space 2023
Lecture to students in a university hall
Vasil Garbov at the “Nachalo” lecture
Vasil Garbov with the audience award at Site of the Year 2022
At the Site of the Year 2023 awards ceremony
With partners at an event in Gabrovo
Digital New Era receiving a digital partner award
Vasil Garbov receiving the jury award at Site of the Year 2022
Members of the Site of the Year 2024 jury

150+ businesses and organizations have trusted us

Our journey

From our first award to AI-first web.

Key moments for Digital New Era and our web studio, Studio New Era. Each award links to its organizer.

  1. 2022

    Our first major recognition

    “Website of the Year 2022”, “Personal Website” category. Our founder’s website wins first place from both the jury and the audience.

    Site of the Year 2022 awards ceremony on stage
  2. 2023

    Special award from Computer Space

    The Digital New Era website receives a special award in the “Web Design: Technology and Market” category. Two client projects, Pencho Semov and Dani Belev, win second place in their categories.

    Digital New Era's award at Computer Space 2023
  3. 2024

    From entrants to jury

    Our founder Vasil Garbov joins the main jury of “Website of the Year”, “Programming” segment. Now we judge other people’s projects.

    The Site of the Year 2024 jury, including founder Vasil Garbov
  4. 2026

    Jury and speakers

    Back on the “Website of the Year” jury, plus a seminar at SoftUni Creative on how work in the web industry really gets done.

    Poster for Vasil Garbov's SoftUni Creative seminar on freelancing in the web industry
  5. Today

    Studio New Era

    Studio New Era is the AI-first web studio of Digital New Era. Same team, wider scope: web solutions, platforms, automation and growth in one system.

The people

Behind every project are people.

Vasil Garbov, founder of Studio New Era
Vasil GarbovFounder
Founder

The direction

A website should bring in inquiries, not just compliments.

Vasil is a web designer and developer. In 2023 he founded Digital New Era, and today he also leads Studio New Era, our AI-first web studio: how web, AI and automation work together to bring clients inquiries, sales and peace of mind.

  • Website of the Year 2022
  • Jury 2024 and 2026
  • SoftUni lecturer
Viktor Rusev, Senior Web Developer at Studio New Era
Viktor RusevSenior Web Developer
Senior Web Developer

The code

Fast, secure and stable. Every day, not just at launch.

Viktor turns design into fast, stable and secure web solutions. He handles development, integrations and the technical details the client shouldn’t have to think about.

  • Development
  • Integrations
  • Speed and security
Iveta Garbova, Operations Manager at Studio New Era
Iveta GarbovaOperations manager
Operations manager

The rhythm

You always know where your project stands, without asking.

Iveta keeps projects moving: deadlines, communication and priorities. She is the person who knows where every project is today and what comes next tomorrow, so you can think about your business, not the process.

  • One point of contact
  • Clear deadlines
  • Nothing gets lost
Krasimir Lalev, business development at Studio New Era
Krasimir LalevBusiness development
Business development

The connection

First we understand your business. Then we propose a solution.

Krasimir is usually the person where it all starts. He understands your business goals and proposes an approach that makes sense for you, not the biggest possible scope.

  • Free consultation
  • Clear quote
  • Honest advice

What we build today

The web is the foundation. Not the limit.

Five service areas we combine based on your goal. Standard web solutions run on a monthly subscription; platforms are built as custom projects.

Clients tell the story

Hear it from them.

Video testimonials and words from the clients we work with.

“True magic in communication and execution! It was a pleasure to work with a team that understands creativity and can translate it into a professional language. We recommend them wholeheartedly!”

Studio New Era vs. the alternatives

Agency or freelancer? Neither.

ModelSpeedFlexibilityQualityScaleEfficiencyAI and strategy
Studio New EraAn experienced web team, AI-first processes and a Business Twin that remembers everything about your business.
Speed: yesFlexibility: yesQuality: yesScale: yesEfficiency: yesAI and strategy: yes
In-house teamRarely has all the skills and capacity for every task the business sets.
Speed: noFlexibility: yesQuality: yesScale: noEfficiency: noAI and strategy: no
Traditional agencyOften slower and more expensive, with rigid processes that are hard to adapt.
Speed: noFlexibility: noQuality: yesScale: noEfficiency: noAI and strategy: no
FreelancerFlexible, but depends on one person and struggles with a larger scope.
Speed: noFlexibility: yesQuality: noScale: noEfficiency: noAI and strategy: no
AI tools onlyFast and cheap, but without human judgment and brand context, quality and strategy suffer.
Speed: yesFlexibility: noQuality: noScale: yesEfficiency: yesAI and strategy: no

Questions

Short and to the point.

Do you only work on web solutions?

No. We started with the web and it remains the foundation, but today we also build platforms with online payments and bookings, integrations, automations and marketing campaigns.

Do you take on complex custom projects?

Yes. Online stores, portals, internal systems and integrations are done as a custom project with a separate quote, outside the monthly plans.

How do you use AI in your work?

For research, analysis, content and faster development. Everything we learn about your business is kept in a Business Twin, so we work with full context. Decisions, design and pre-launch review stay human.

Can you take over development of an existing system?

Yes. We start with a review of its current state and recommend whether to build on it or rebuild where that makes sense.

How does working together begin?

With a free consultation. We learn your goals, tell you honestly what makes sense, and propose a specific scope and price.

The first meeting is free

Have an ambitious project? Let’s talk.

Starting from scratch, growing an existing system or connecting your processes? We’ll help you find the right approach.