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Website case study · B2B supply

Техномаг B2B

A B2B website and online store for a family-run supplier from Varna with more than 50,000 items. The goal was to sell supply as a service: one call, one invoice, delivery within the day.

Client
Tehnomag B2B
Industry
B2B supply, building materials
Scope
UX and design, Development, Online store, Hosting
Your supply partner in Varna hero section
The three service models for businesses
Start, Priority and Individual subscription plans
50,000+items in the catalog
362+business clients
30+years of experience
1day to delivery in Varna

Figures from the client’s website.

The brief

What we had to solve.

  • A materials supplier that has to look like a partner, not a shop
  • Three different audiences: crews, production sites and hotels
  • A large catalog with prices in euro and lev and ordering without extra steps

What we built

The solution, step by step.

The problem and the solution on one screen

Instead of a product list, the homepage starts with the client’s problems: missing materials, driving between shops, scattered invoices. Tehnomag’s answer sits right next to them.

  • Positioning
  • Structure
Supply problems and how Tehnomag solves them

Three models for three kinds of business

A logistics partner for crews, an organiser with restocking for production sites and an external procurement department for hotels and property managers. Every visitor sees their own model.

  • Segments
  • Services
The three service models for businesses

Subscription plans

Start, Priority and Individual with clear limits and a button for each plan. Supply becomes a predictable monthly cost.

  • Pricing
  • Conversion
Start, Priority and Individual subscription plans

Answers before they ask

Minimum order, lead times, invoices, payment and contracts: the most common questions sit next to a warehouse photo, one click away.

  • FAQ
  • Trust
FAQ about orders, delivery and invoices

What the project included

Web Core

  • Website design
  • Development
  • Hosting and maintenance

Automation

  • Online store
  • Prices in euro and lev
  • Orders by phone, Viber and WhatsApp

Your project is next

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