Skip to content

Website case study · Industrial manufacturing

Metal Cutting Tools

A bilingual corporate website for a maker of broaches, milling cutters and gear shaping cutters from Gabrovo. The goal was to show the plant’s precision online and turn inquiries from Bulgaria, the EU and Turkey into a quote within 24 hours.

Client
Metal Cutting Tools Gabrovo
Industry
Metal cutting tool manufacturing
Scope
UX and design, Development, BG and EN versions, Hosting
Manufacturing metal cutting tools in Gabrovo
Broaches, milling cutters and gear shaping cutters
Tools that last longer
25+years in production
up to 40%longer tool life
20+leading Bulgarian companies trust them
24hours to a custom quote

Figures from the client’s website.

The brief

What we had to solve.

  • Technical products that engineers and buyers both need to understand
  • Clients in Bulgaria, the EU and Turkey in two languages
  • Trust in a small plant next to big industrial companies

What we built

The solution, step by step.

Products as a catalog

Broaches, milling cutters and gear shaping cutters with a short description and a separate catalog for each group. An engineer reaches the right tool type in two clicks.

  • Catalogs
  • Structure
Broaches, milling cutters and gear shaping cutters

Tradition shown in real photos

Photos of the workshop and the tools instead of stock images. The copy covers the full cycle, from design to sharpening.

  • Trust
  • Content
Production rooted in tradition and innovation

The benefit in numbers

The tools last up to 40% longer than standard ones, and an “Order a sample” button turns the claim into an invitation to test it.

  • Conversion
  • Samples
Tools that last longer

In the clients’ words

A testimonial from a client’s manager and partner logos sit high on the page, so the trust is there before the inquiry.

  • Testimonials
  • Partners
A testimonial from a client manager

What the project included

Web Core

  • Website design
  • Development
  • Bulgarian and English versions
  • Hosting and maintenance

Your project is next

Want a result like this? Let's talk.

Free consultation. We tell you honestly what makes sense for your business.