The problem: you already have enough
Three cards tell the life of every object: it arrives, it needs charging, it breaks. So we removed the thing.
Nothing on Purpose website · Internet art
Nothing on Purpose
An independent internet art project that sells nothing: buyers pay what they choose and get a numbered “Certificate of Nothing” in their name. The goal was to prove that concept, copy and design can sell on their own.
$3the lowest price for nothing
7certificates sold
$2.20passed to Internet Archive
14days for a refund
Figures from the project’s website.
The brief
What we had to solve.
- A product that does not exist and still has to be bought
- Humour that works in English for an international audience
- Honesty: real payments, terms and refunds
What we built
The solution, step by step.
The product with a technical specification
Weight 0 g, size 0 × 0 × 0, battery forever, shipping never. The joke is in the detail.
The wall of nothing
Every certificate is numbered in order of purchase and goes on the wall, while counters show sales and the donation live.
A certificate in your name
The certificate is generated with your name, date and number, can be given as a gift and downloaded for print.
What the project included
Concept
- Idea and name
- Copywriting
- Visual style
Web Core
- Design
- Development
- Hosting
Automation
- Payments
- Certificate generation
- Live counters
Your project is next
Want a result like this? Let's talk.
Free consultation. We tell you honestly what makes sense for your business.
