A wetsuit has three jobs
Keep you warm, let you move and fit your body. The whole website answers how Aptus does all three.
Born Slippy website · Made to measure
Born Slippy
A website for a made-to-measure surf wetsuit, limited to 1,000 numbered units. The goal was to sell a €1,295 product online, with no shop and no fitting in person.
€1,295price of the Aptus 1.0
26measurements for a custom fit
1,000numbered units worldwide
4 to 8weeks to delivery
Figures from the client’s website.
The brief
What we had to solve.
- A premium price that has to be explained by technology, not advertising
- A made-to-measure product ordered without a fitting in a shop
- An international audience of surfers
What we built
The solution, step by step.
Technology, told clearly
Japanese Yamamoto neoprene and micro-chamber thermal insulation, shown with a bold headline and close-up photos of the material.
Aptus 1.0 made to measure
26 measurements or a standard size, a limited run and the price on one screen with a “Build your Aptus” button.
The configurator
Choose thickness, colour and zip, then a virtual fitting or measuring at home. The team reviews the measurements before production.
What the project included
Concept
- Positioning
- Copywriting
Web Core
- Design
- Development
- Hosting
Automation
- Made-to-measure configurator
- Payments and slot booking
Your project is next
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