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Website case study · Winemaking and wine tourism

Mladenova Winery

A website for a Bulgarian winery that works as an online store and a virtual wine experience. It connects online sales with wine tourism and educates customers about local wines.

Client
Mladenova Winery
Industry
Winemaking and wine tourism
Scope
Website design, Website development, Online store
Mladenova Winery website homepage
Tamyanka wine product page in the Mladenova Winery online store
Wine shop locations map on the Mladenova Winery website
400%growth in online sales in the first 12 months
500+new customers from across Bulgaria
8+international markets

Data provided by the client.

The brief

What we had to solve.

  • Competing with international brands with big ad budgets
  • Building trust and prestige for Bulgarian winemaking abroad
  • Connecting wine tourism with online sales
  • Educating customers about local grape varieties

What we built

The solution, step by step.

Detailed product pages

Tasting notes and the production story for every wine, plus food pairing recommendations from a sommelier.

  • Online store
  • Product pages
Tamyanka wine product page in the Mladenova Winery online store

Wine experiences

Sections for tastings and wine tours that lead to a booking directly from the website.

  • Wine tourism
  • Bookings
Wine shop locations map on the Mladenova Winery website

Trust and content

Clear structure, reviews, presentations and video that build prestige and guide the visitor to a purchase.

  • Reviews
  • Video
  • Structure
White wine catalog in the Mladenova Winery online shop
“It was important for us to keep the spirit and history of our wine, but present it in a modern way. The team did exactly that: they combined craftsmanship with a sense of style.”
Georgi Mihaylov, co-founder of Mladenova WineryGeorgi MihaylovCo-founder

What the project included

Web Core

  • Website design
  • Website development

Automation

  • Online store

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