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Website case study · Online seasoning store

POPS

An international online store for premium popcorn seasonings. The goal: build a new brand from scratch and position it around family time and fun.

Client
POPS
Sector
Online seasoning store
Scope
Website design, Online store, Hosting, Maintenance
Homepage of the POPS online store
Product benefits section of the POPS popcorn seasoning website
Popcorn seasonings in the POPS online store
150%sales growth
8international markets
1500+active social media followers

Data provided by the client.

The brief

What we had to solve.

  • Building an international brand from scratch
  • Competing with large food companies
  • Entering markets with different taste preferences

What we built

The solution, step by step.

Multilingual store

A platform in several languages, with flavors and messaging adapted to each market.

  • Online store
  • Multilingual
  • Localization
Product benefits section of the POPS popcorn seasoning website

Social media community

Movie-night campaigns, recipe groups and creative challenges on Instagram, TikTok and Facebook.

  • Social media
  • Marketing
Popcorn seasonings in the POPS online store

Subscriptions and bundles

Monthly subscription boxes, discounted family bundles and limited-edition seasonal flavors.

  • Subscription
  • Sales
Four-flavour seasoning bundle offer on the POPS website
“We are very happy with the creative approach and the playful tone they created for our brand. They worked with an eye for detail and helped us stand out in a niche market.”
Ivaylo Ivanov, founder of POPSIvaylo IvanovFounder

What the project included

Web Core

  • Website design
  • Hosting
  • Maintenance

Automation

  • Online store

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