A clear position from the first screen
A headline that says what the company does, four facts under it and two paths: for hospitals and for sponsors and CROs. The "why it is different" section explains the model in five short cards.
Website case study · Clinical trials
KUBE Clinical
A bilingual website for a company that turns hospitals into research-ready clinical trial sites and connects them with sponsors and CROs. One website that speaks clearly to both hospitals and pharma companies.
2audiences on one website: hospitals and sponsors
6markets on one map, from Bulgaria to Uzbekistan
3services, each with its own page
2languages: Bulgarian and English
Project facts.
The brief
What we had to solve.
- Two audiences with different questions: hospitals and sponsors
- A new model, neither a CRO nor a sponsor, that has to make sense at once
- Trust in new markets: the Caucasus, Uzbekistan and Eastern Europe
What we built
The solution, step by step.
Three services, clearly laid out
SMO management, Site Intelligence and the Sier software sit on one page, each with what it includes. Visitors see in seconds what a hospital gets and what a sponsor gets.
Trust through real experience
Founder Kamen Uzunov’s experience on both sides of clinical research, the phases from First-in-Human to Phase IV and the therapeutic areas. We also worked with Kamen on the Unimed Medical Center website, so we knew the field from day one.
A map of the markets
Bulgaria as the base and a network growing into Armenia, Georgia, Azerbaijan and Uzbekistan. The markets are shown on one map, not in a long paragraph.
What the project included
Web Core
- UX and design
- Development
- Bulgarian and English versions
- Hosting and maintenance
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