One of the most common questions we get from clients is, "Do I need a WordPress site or something specific?" The answer isn't clear-cut and depends on multiple factors.
In this article, we will look at both options in detail so you can make an informed decision for your business.
Creating a website with WordPress has its advantages and disadvantages, just like individual development. The key is figuring out what's best for your needs, budget and goals.
What is WordPress and when is it suitable
WordPress powers over 40% of all the sites on the internet. This makes it the most popular website creation platform in the world.
What is WordPress
WordPress is a content management system (CMS) that allows easy creation and editing of websites without the need for programming.
The platform offers thousands of ready-made themes and extensions that can be customized to suit the needs of any business.
When WordPress is the ideal choice
WordPress is perfect for:
Small and medium-sized companies - who want a fast and affordable online presence solution.
Blogs and news sites - The platform was originally created for blogging and still excels in this area.
E-commerce stores - with WooCommerce you can create a full-featured online store.
Portfolio sites - Ideal for creative professionals who want to showcase their work.
Corporate websites - with appropriate themes and settings can serve larger companies.
The advantages of WordPress
Low price - website development with WordPress costs significantly less than individual development.
Fast performance - A ready-made website can be created in days, not months.
Easy maintenance - the simplicity of the platform makes maintenance cheaper and faster.
Large community - Millions of developers work with WordPress, which guarantees support and development.
SEO optimized - WordPress is optimized for search engines.
The disadvantages of WordPress
Limited customisation options - Although flexible, WordPress has certain limits.
Security - popularity makes it a target of hacking attacks.
Performance - at many extensions can become slow.
Dependency on topics - changing the design may require changing the entire theme.
Individual decision - when is it worth it
Custom development means creating a website from scratch, specifically for your needs.
When you need individual development
Specific functionalities - if your business requires unique capabilities that don't exist in off-the-shelf solutions.
Highly trafficked sites - systems that have to serve thousands of users at the same time.
Integrations with complex systems - when the site needs to communicate with ERP, CRM or other corporate systems.
Unique design - if you want 100% original design that can not be achieved with ready-made themes.
Maximum performance - critical systems where every millisecond counts.
The advantages of individual development
Full customization - everything is done exactly according to your requirements.
Optimum performance - the code is optimized for your specific needs.
Uniqueness - no one else will have the same site as yours.
Scalability - can develop in exactly the direction you want.
Integrations - easily connects to any external systems.
The disadvantages of individual development
High price - can cost 3-10 times more than a WordPress solution.
Long terms - implementation can take months.
Complex maintenance - requires specialized maintenance knowledge.
Developer dependency - if the agency disappears, you could be in trouble.
Comparison: price, support, security
Here is a detailed comparison between the two options:
Price for workmanship
WordPress site:
- Starting site: 999-2999 BGN
- Business website: 2999-5999 BGN
- E-commerce: 3999-7999 BGN
Individual development:
- Start site: 5000-15000 BGN
- Business website: 15000-50000 lv.
- E-commerce: 25000-100000+ lv.
Monthly maintenance
WordPress:
- Basic maintenance: 50-200 BGN/month
- Extended maintenance: 200-500 BGN/month
- Includes: updates, backup, security
Individual development:
- Basic maintenance: 300-800 BGN/month
- Advanced maintenance: 800-2000+ BGN/month
- Includes: technical support, refinements, monitoring
Security
WordPress:
- Regular automatic updates
- Dedicated security plugins
- A large community that discovers vulnerabilities quickly
- Requires constant updates
Individual development:
- Custom security measures
- Less attacked (not as popular a target)
- Requires expert support
- Updates are less frequent but more expensive
Production time
WordPress: 7-30 days
Individual development: 2-6 months
What we recommend (Studio New Era)
At Studio New Era we work primarily with WordPress, not because it's easier for us, but because it's the best solution for 90% of our clients.
Why we choose WordPress
Optimal price-quality ratio - you get a professional site without spending a fortune.
Quick results - ready site in 7 working days instead of months of waiting.
Easy maintenance - you can easily make changes yourself or entrust us with the maintenance.
Proven effectiveness - Thousands of successful businesses rely on WordPress.
Our approach to WordPress
We do not use ready-made themes directly. Each project gets:
- Custom design, tailored to the brand
- Optimized code for maximum speed
- Integrated functionalities according to needs
- Enhanced security and regular updates
When we recommend individual development
In rare cases, we refer clients to customized solutions:
- Very specific functionalities
- Integration with complex systems
- Extremely high performance requirements
- Budget over 20,000 BGN
For such projects, we work with partner agencies that specialize in custom development.
🚀 Get a professional consultation
Still not sure which option is best for you? That's perfectly normal - every business is unique.
At Studio New Era we offer a free consultation where:
✅ We analyse your needs - what exactly you want to achieve with the website
✅ We assess the technical requirements - whether WordPress will cover them
✅ We calculate a realistic budget - no hidden costs and surprises
✅ We offer the best solution - even if it means pointing you elsewhere
Our goal is not to sell you a service, but to help you make the right decision for your business.
