Due to extremely high interest, the deadline of 7 days cannot be met temporarily. We do everything necessary to maintain the quality of our services. Due to extremely high interest, the deadline of 7 days cannot be met temporarily. We do everything necessary to maintain the quality of our services. Due to extremely high interest, the deadline of 7 days cannot be met temporarily. We do everything necessary to maintain the quality of our services. Due to extremely high interest, the deadline of 7 days cannot be met temporarily. We do everything necessary to maintain the quality of our services.
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Rumy's Cakesicles - From Hobby to Thriving

When a hobby turns into a dream
During the COVID-19 pandemic, Rumiana Savova from Gorna Oryahovitsa found her happiness in creating desserts. Educated at the University of West London, she combined international experience with Bulgarian warmth and created not just a website for sweets, but a digital showcase of culinary art.
Browse the website
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The Challenge

To make Rumi's website truly unique in the entertainment industry, we had to:
  • Turning a COVID hobby into a sustainable professional business
  • Competition with etablied confectioneries and mass production
  • Proving the value of handmade products online
  • Building trust in the quality of the author's desserts
The recipe for digital success

Storytelling platform combining professionalism with personal story

Our strategy was to show how Rumyana's international education combines with her passion and perfectionism to create products that cannot be found elsewhere.

Authentic presentation

- A detailed "About Me" section recounting the journey from Gorna Oryahovitsa to London.

- Personal story about turning a hobby into a profession.

- Emphasis on international education and expertise.

Product Showcase with Categorization

- Four clearly defined categories: Kale, Brownies and Blondies, Homemade Granola, Custom Sweets.

- High-quality product photos highlighting handmade quality.

- Detailed descriptions of the ingredients and manufacturing process.

Strong Social Proof

- Over 20 real customer reviews shown carousel format.

- Emphasis on the emotional connection the products create.

- Word-of-mouth marketing by sharing success stories.
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The emotional connection the products create

The result: the sweet taste of success

The website strengthened Danny Belev's brand image, established his authority and increased engagement. Combining impressive design with convenience and speed, it not only grabbed attention but also increased actual conversions.
  • Successfully turning a hobby into a sustainable business model
  • Building a loyal customer base with multiple repeat orders
  • Positioning as premium handmade desserts with international standards
  • 20+ authentic 5-star reviews demonstrating quality
Magic created with love
From London Dreams to Bulgarian Sweetness
The project demonstrates how personal history, professional education and genuine passion can combine to create a successful digital presence. Rumy's Cakesicles has become proof that quality handmade products have their place in the digital economy when presented with authenticity and professionalism.
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+359 885 868 793
+359 888 280 668
contact@studionewera.com
gr. Sofia, ul. Solun 47
gr. Gabrovo, bul. Aprilov 26
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