Introduction

Bulgaria's changeover to the euro in 2026 poses special challenges for online shop owners. Unlike regular information sites, where the change only affects the display of prices, the issue is much more complex in e-commerce.

Online stores have to deal with a multitude of technical aspects: real-time currency conversions, stock synchronization, payment systems, tax calculations, deliveries and much more. A mistake in any of these processes can lead to lost orders, confused customers or even financial losses.

Many online store owners are worried about the complexity of this change. "How do I display prices in two currencies without confusing customers?", "Will my payment systems work?", "How do I explain to customers why prices are changing?"

Studio New Era has helped over 200 online stores prepare for the changeover. Our Business Plan for €149/month includes all necessary technical solutions, testing and ongoing support. Don't leave your store's success to chance - start preparing today with a professional solution that ensures a seamless transition.

The specific challenges of online stores

What makes e-commerce more sophisticated than regular websites

Dynamic prices: Unlike static prices on an information site, in an online store prices are calculated dynamically based on:

  • Base product price
  • Discounts and promotions
  • VAT and other taxes
  • Delivery
  • Currency exchange rates

Multiple integrations: The online shop is linked to:

  • Payment systems (ePay, PayPal, bank cards)
  • Delivery systems
  • Accounting programs
  • Storage systems
  • Email marketing platforms

Legal requirements: E-commerce has additional legal requirements:

  • Show prices including VAT
  • Delivery and return information
  • Contract data and consumer rights
  • Storage of transaction data

Risks of improper preparation

Lost sales: Confused customers leave the store without a purchase Technical errors: Incorrect prices or inability to pay Legal issues: Non-compliance with dual display requirements SEO losses: Changes can affect Google positions Customer dissatisfaction: Procurement difficulties create a bad reputation

Mandatory changes in online shops

Display prices in dual currency period

Product pages:

  • Basic price: 195,58 BGN 195,195 / 100,00 EUR
  • Discounted price: 215,48 лB. 195,58 лB. / 110,15 EUR 100,00 EUR
  • Price incl. VAT: 234,70 BGN (120,00 EUR) incl. VAT

Shopping basket:

Product A: 195,58 BGN / 100,00 EUR
Product B: 97,79 BGN / 50,00 EUR
Delivery: 9,78 BGN / 5,00 EUR
Total amount: 303,15 BGN 303,00 / 155,00 EUR

Finalizing the order: The customer should be able to choose which currency to pay in, but prices in both currencies should be visible throughout the process.

Integration with payment systems

Local payment solutions:

  • ePay.bg - need update for EUR support
  • EasyPay - new dual currency settings
  • Bank cards - configuration for EUR payments

International systems:

  • PayPal - now supports EUR
  • Stripe - setup for new currency options
  • Square - configuration for European market

Accounting integration

Automatic document generation:

  • Invoices in the correct currency
  • Revenue orders with correct VAT
  • Monthly reports by currency
  • Backup documents as required

Technical aspects of currency conversion

How to set up automatic conversion

WooCommerce solutions:

  • Multi-Currency Plugins
  • Real-time course updates
  • Fixed rate option (1 EUR = 1.95583 BGN)
  • Geolocation for automatic currency

Shopify settings:

  • Shopify Payments for multiple currencies
  • Automatic exchange rates
  • Checkout in preferred currency
  • Tax settings by currency

Magento configuration:

  • Multi-store setup for different currencies
  • Complex pricing rules
  • B2B functionalities
  • Extended reporting

Dual currency inventory management

Price synchronization: When the price changes in one currency, it is automatically updated in the other. This is critical for:

  • Promotions and discounts
  • Seasonal changes
  • New products
  • Exhausted quantities

Warehouse management:

  • Single stock for both currencies
  • Automatic booking for orders
  • Notification at low quantities
  • Integration with suppliers

Dual currency user experience

How not to confuse your customers

Clear design:

  • Prices in both currencies with the same size and colour
  • Ability to switch between currencies
  • Saving customer preferences
  • Intuitive icons for currencies

Educational content:

  • FAQ section for currency changes
  • Explanation of the exchange rate
  • Information on the transition period
  • Help with choosing a payment currency

Mobile optimization:

  • Compact display of both prices
  • Easily switch between currencies
  • Quick checkout process
  • Touch-friendly interface

Examples of good practices

Option 1: Currency Switcher The customer selects a preferred currency at the top of the site. All prices are displayed in the selected currency, but a small text shows the price in the other currency.

Option 2: Always double display All prices are always displayed in both currencies with the format "100,00 EUR (195,58 BGN)".

Option 3: Contextual display Depending on the customer action (view vs. buy), different formats are displayed.

Studio New Era Business Plan: full solution for €149/month

What the online store solution includes

Technical Setup:

  • Full configuration of currency systems
  • Integration with all popular payment methods
  • Automatic price and stock synchronization
  • Backup systems for data protection

Design and UX optimization:

  • Professional design for double price display
  • Mobile-optimised checkout processes
  • A/B testing of different currency designs
  • Conversion optimization

Continuous Maintenance:

  • 24/7 store monitoring
  • Immediate resolution of technical problems
  • Regular updates of currency settings
  • Monthly productivity reports

Success Case: "TechStore Bulgaria"

Challenge: An online electronics store with 2000+ products was worried about the complexity of the changeover. They had integrations with 5 different vendors and 3 payment systems.

Solution with Studio New Era:

  • Full migration to Business plan
  • Gradual implementation over 3 months
  • Testing all integrations
  • Team training

Results:

  • 0% orders lost during the transition
  • 15% increase in conversions due to better UX
  • 95% of customers choose EUR as their preferred currency
  • Full automation of foreign exchange processes

"I didn't think the transition could go so smoothly. Studio New Era took care of everything, and we focused on sales." - Petar Dimitrov, owner of TechStore Bulgaria

Tax and legal aspects

VAT on dual currency

VAT calculation:

  • VAT is calculated in BGN, but also displayed in EUR
  • When paying in euros, VAT is converted at the official rate
  • Documents are issued in the currency of payment

Invoicing:

  • Mandatory display of both currencies on the invoice
  • Official exchange rate and exchange rate date
  • Correct title and requisites under the new requirements

Consumer rights

Right of return:

  • 14-day deadline remains unchanged
  • Returns are made in the original currency
  • Currency exchange commissions (if any)

Transparency in pricing:

  • Clear display of all charges
  • Information on exchange rates
  • Explanation of prices including VAT

Marketing strategies for the transition period

How to turn change into an advantage

Educational Marketing:

  • Blog articles about the changeover
  • Video explanations of new processes
  • Email campaigns with useful information
  • Social media content about the changes

Promotional campaigns:

  • "Celebrate the Euro" promotions
  • Discounts for early EUR orders
  • Loyalty programmes with EUR rewards
  • Referral bonuses to attract new customers

SEO strategies for euro keywords

New keyword opportunities:

  • "buy with euro online"
  • "shop euro prices bulgaria"
  • "euro online shopping"
  • "[product] price in euros"

Content for the transition period:

  • Price comparisons in both currencies
  • Conversion Calculators
  • Guides to shopping with euros
  • FAQ about currency changes

Preparing for the full changeover to the euro

Steps for 2027 and beyond

January 2027: Euro prices only

  • Remove all BGN prices from the site
  • Update of payment systems
  • New SEO strategies for EUR keywords
  • Redesign of the templates without double prices

Long-term benefits:

  • Easier integration with European markets
  • Opportunity for EU enlargement
  • Lower costs for currency conversions
  • Professional appearance in front of international clients

How subscription provides peace of mind

With a Business Plan from Studio New Era, all future changes happen automatically:

  • Remove BGN prices at the right time
  • Update all integrations
  • SEO for the new reality
  • Continuous maintenance and development

Frequently Asked Questions

When should I start preparing my shop?

We recommend starting at least 6 months before August 2025. Complex stores with many integrations need more time for testing.

Will I be able to accept payments in both currencies?

Yes, but you need to set your payment systems to support EUR. Studio New Era will help you with all necessary configurations.

How will the change affect my SEO position?

With proper implementation SEO positions will not deteriorate. It may even improve because of the new EUR keyword opportunities.

What happened to my current orders during the transition?

With a professional setup, current orders will not be affected. Everything happens smoothly without interruption of work.

How much will maintenance cost after 2026?

Subscription includes all future updates at no additional charge. Price remains €149/month regardless of changes in legislation.

Conclusion

Switching to the euro is a complex challenge for online stores, but also a great opportunity for those who prepare properly. Stores that successfully navigate this transition will have a competitive advantage over those that are slow or make mistakes.

Studio New Era is your reliable partner in this process. Our €149/month Business Plan doesn't just solve technical problems - it positions you for success in the new European reality.

Don't take chances with improvisations or cheap solutions. Your online store is an important part of your business and deserves a professional approach.

Start preparing for the Euro today with a Business Plan for €149/month. All inclusive - technical setup, design, testing and ongoing support. Get in touch for a free consultation and analysis of your store.

Secure the future of your online business with a professional solution that works.