Introduction
Bulgaria's changeover to the euro in 2026 is not just an economic event - it affects every business with an online presence. If you own a website with products or services, you will soon have to display your prices in two currencies at the same time. This is not a recommendation, but legal requirementwhich starts in August 2025.
Many business owners still don't realize exactly what this means for their operations. Unregulated price displays can lead to fines, loss of customer confidence and confusion when shopping. Imagine a customer who wants to buy a product but can't figure out if the price is correct or how it is calculated in the new currency.
That's why Studio New Era offers the easiest, fastest and most affordable solution for updating your website. With our subscription model, you can get a fully prepared dual currency website for just €49/month, with no upfront fees and ready to go in 7 business days. Start your free consultation today and don't worry about the technical details.
What the changeover means for your website
Key dates you need to know
The changeover happens in stages, and each stage has its own requirements for your site:
August 2025: The period of double price display begins. From now on, all prices on your website must be displayed in Bulgarian lev (BGN) and euro (EUR) at the same time.
January 2026: Bulgaria officially adopts the euro as its currency. Double display is still mandatory.
December 2026: The end of the transition period. After this date, the Bulgarian lev is withdrawn from circulation and you can only display prices in euros.
Legal requirements for your website
Bulgarian legislation is clear on the display of prices in a dual currency period. Any price on your site must:
- Shows BGN and EUR prices with uniform font size
- Used same colour for both currencies
- Provided by equally visible place on the page
- Observes the official exchange rate 1 EUR = 1.95583 BGN
These requirements apply to all online stores, websites with price lists of services, product catalogues and even advertising banners with prices. Whether your site is on WordPress, Shopify, or another platform, you must follow these rules.
What exactly should your website show
Correct price formatting
When talking about dual display pricing, it's important to understand exactly what this should look like on your site. Here are some examples:
Right:
- Price: 195,58 BGN 195,195 / 100,00 EUR
- 39,12 BGN | 20,00 EUR
- Value: 97,79 BGN (50,00 EUR)
Wrong:
195,58 лB. / 100,00 EUR(different font size)39,12 BGNblack| 20,00 EURin blue (different colours)Value: 97,79 BGN(euro price is hidden in small text)
Mobile version of the site
Particular attention should be paid to the mobile version of your site. More than 60% of online shopping is done from mobile devices, and displaying prices twice can cause issues with the disposition of items on the smaller screen.
A professional approach requires special solutions for mobile devices - for example, prices can be displayed in two lines instead of one, or with appropriate icons for both currencies.
How to update your site for dual currency
Different approaches according to the platform
WordPress websites: Need a special plugin for currency conversions or theme modification. Often requires manual entry of prices and editing of each page.
Shopify/WooCommerce online stores: They require setting up currency converters, updating product databases and synchronizing with payment systems.
Static sites: Each price must be manually edited in the HTML code - the most labor-intensive process.
Website builders (Wix, Squarespace): Limited automation options often require an individual approach.
Challenges in self-renewal
Many business owners try to make these changes on their own, but run into unexpected problems:
- Broken Designs: Adding a second currency can upset the overall look of the page
- Inconsistency: Some prices are displayed correctly, others are not
- Calculation errors: Incorrect exchange rate or rounding
- SEO issues: Changes can affect Google positions
- Waste of time: The process can take weeks instead of days
The risks of manual changes and the benefits of automation
The most common mistakes when self-updating
Error #1: Inconsistent display Many sites show prices in dual currency on product pages but forget about the shopping cart, order forms or advertising banners.
Bug #2: Problems with the mobile version Prices may look correct on a computer but overlap or be illegible on a phone.
Error #3: Incorrect exchange rate Using the current market rate instead of the fixed legal rate 1 EUR = 1.95583 BGN.
Mistake #4: Forgotten places Prices in blogs, service descriptions, PDF catalogues or social networks remain unupdated.
How Studio New Era solves these problems
With our subscription model, all these problems are solved automatically:
Professional implementation: Our team has experience with over 500 sites and knows all the possible challenges.
Testing of all devices: We check how the site looks on different phones, tablets and computers.
Ongoing maintenance: If a problem arises, we resolve it at no additional charge.
Future updates: When legislation changes, we automatically adapt your site.
Studio New Era: Your partner for a dual currency website
Starter plan - €49/month
Ideal for small businesses with basic needs:
- Up to 6 pages with double price display
- Logo design compatible with the new requirements
- Basic SEO for keywords like "prices in euros"
- Hosting, protection and regular maintenance
- Up to 7 working days availability guarantee
Business plan - €149/month
For larger businesses and online stores:
- Up to 10 pages with full currency integration
- Full brand design adapted to the European market
- Online shop with automated currency conversions
- Advanced SEO
- Priority support and advice
Success story: local bakery
A family bakery from Plovdiv contacted us at the beginning of 2025. They had an outdated website with basic information and a price list, but were worried about the upcoming changeover to the Euro.
Since implementing our Starter Plan, the bakery has not only complied with all legal requirements, but also increased their online sales with 30%. Customers appreciate the transparency in displaying prices and the ease of ordering.
"We didn't know where to start with euro prices. Studio New Era did everything for us - now our site looks professional and our clients trust us more." - Maria Petrova, owner of the bakery "Bread and Love"
Why the subscription model is the best solution
No initial cost: You don't pay thousands of leva at once for a site redesign.
Predictable monthly costs: You know exactly how much it costs to maintain your site.
Continuous updates: When legislation changes, we automatically adapt your site.
Professional support: You have direct access to experts without hiring your own IT team.
Preparing for 2027 and beyond
How a subscription gives you long-term peace of mind
The changeover does not end with January 2026. After December 2026, when the Bulgarian lev is withdrawn from circulation, your website will need to be updated again to display only euro prices.
With a subscription plan from Studio New Era, this change happens automatically. Our team will:
- Remove all BGN prices at the appointed time
- Optimizes design to display a single currency
- Updates SEO settings for new keywords
- Tests functionality on all parts of the site
European integration of your business
A website with a proper display of Euro prices enables you to:
- Attract customers from other European countries
- Integrate with European payment systems
- Participate in international price comparisons
- Look more professional in the eyes of partners
Dual currency website for €49/month - no initial fee is an investment not only in compliance with the law, but also in the future of your business.
Frequently Asked Questions (FAQ)
When is the deadline for dual display of prices?
Dual display of prices becomes mandatory from August 2025. We recommend preparing your site by July 2025 to avoid any issues.
What will happen if I don't update my site in time?
Failure to comply with the requirements for dual display of prices may result in fines from the relevant control authorities. In addition, your customers may lose trust and choose your competitors.
Can I add euro prices manually on my website?
Technically possible, but not recommended. Manual addition is time consuming, error prone and difficult to maintain. An automated solution is more reliable and efficient.
Is dual display necessary for all online stores?
Yes, all online shops that sell to customers in Bulgaria must display prices in both currencies during the transition period.
How much does the renovation cost and are there any hidden fees?
Our prices are completely transparent: €49/month for Starter plan and €149/month for Business plan. There are no initial fees, setup fees or hidden costs.
How long does it take to prepare the site?
We guarantee readiness within 7 working days of project start. In most cases we finish earlier.
How will Studio New Era help me after the removal of the lev?
Your subscription includes all future updates, including the removal of BGN pricing after December 2026. This happens automatically at no additional charge.
Conclusion
The changeover to the euro is a historic event for Bulgaria, but it should not become a nightmare for your business. With the right preparation and professional maintenance, your website can become a competitive advantage instead of a problem.
Studio New Era offers the easiest and most affordable solution to comply with all legal requirements. Our subscription model gives you peace of mind, professionalism and readiness for any future changes.
Don't wait until the last minute. Thousands of businesses will be trying to update their sites at the same time, which can cause delays and stress.
Contact us for a free consultation and get your website ready for just €49/month. Get started today and be ready for the euro before everyone else!
