Many entrepreneurs are curious about what exactly goes on "behind the scenes" at website development. How does a project turn from an idea into a real, working website?
In this article we will reveal the whole process of website building - from the initial consultation to the final online launch.
We'll also share the actual timelines for each stage so you know exactly what to expect when you start a new website project.
Planning - objectives, content and structure
Every successful website starts with good planning. This stage is the foundation on which everything else is built.
Defining the goals (Day 1)
First we define what you want to achieve with the website:
Business Objectives:
- Sales increase with X%
- Generate Y new enquiries per month
- Improving the image of the company
- Automation of certain processes
Target audiences:
- Demographics of your customers
- Their needs and problems
- How to search for information online
- What motivates them to buy
Competition Research (Day 1-2)
We analyze your competitors' websites:
- What they do well
- Where they have weaknesses
- How can we differentiate ourselves
- What features do they use
Structure Planning (Day 2-3)
We are creating a detailed site map:
Main pages:
- Home Page
- About us / About the company
- Services / Products
- Portfolio / References
- Contact
Additional pages:
- Blog
- Frequently Asked Questions
- Privacy Policy
- Terms of Use
Content Planning (Day 3-4)
For each page we define:
- Title and subtitles
- Key messages
- Call-to-action buttons
- Required images
- SEO keywords
Stage result: A detailed plan for the whole project with clear objectives and structure.
Lead time: 3-4 working days
Design and user experience (UX)
Once we have a clear plan, we start working on the visuals and user experience.
Creating wireframes (Day 4-5)
Wireframes are schematic drawings that show:
- The position of the elements on each page
- The navigation structure
- The hierarchy of information
- The position of the buttons and forms
This stage is critical because it allows us to test functionality before we start the visual design.
Visual Design (Day 5-7)
We create the initial design based on:
Your brand:
- Logo and company colours
- Typographic style
- Visual identity
- Corporate Standards
Best practices in UX:
- Easy navigation
- Clear calls to action
- Optimisation for mobile devices
- Fast loading speed
Feedback and revisions (Day 7-8)
We submit the design for approval and make the necessary adjustments:
- Colour scheme
- Location of the elements
- Selection of images
- Texts and messages
Stage result: Finalized design approved by the client.
Lead time: 4-5 working days
Development, SEO and mobile responsiveness
This is where the technical part begins - turning the design into a working website.
Technical Development (Day 8-12)
Creating the HTML structure:
- Semantic code for better SEO
- Optimised images
- Fast code without redundancy
CSS styling:
- Responsive design for all devices
- Modern animations and effects
- Cross browser compatibility
JavaScript functionalities:
- Interactive elements
- Contact forms
- Galleries and slides
SEO (Day 10-13)
We integrate SEO elements during development:
Technical SEO:
- Optimised URLs
- Meta titles and descriptions
- Schema markup data
- XML sitemap
Content:
- Optimized headings (H1, H2, H3)
- Keywords in the texts
- Alt tags for images
- Internal connection
Mobile Adaptability (Day 11-14)
We test the site on different devices:
- Smartphones (various sizes)
- Tablets (portrait and landscape orientation)
- Desktop computers (various resolutions)
We check:
- Loading speed
- Functionality of all elements
- Legibility of texts
- Convenience of navigation
Stage result: Fully functional website optimized for all devices.
Lead time: 6-7 working days
Testing and start-up
The final stage is critical - this is where we check everything before the official release.
Comprehensive Testing (Day 14-15)
Functional testing:
- All connections work properly
- The forms send the information
- Galleries and sliders are functional
- Search engine (if available) returns results
Performance Testing:
- Loading speed of each page
- Image optimization
- Minimizing CSS and JavaScript files
- Content caching
SEO testing:
- Check all meta tags
- Testing structured data
- HTML code validation
- Check the mobile version
Hosting and Domain Setup (Day 15-16)
Technical Setup:
- Uploading the files to the hosting server
- Setting up the databases
- Configuring email accounts
- SSL security certificate
DNS settings:
- Connecting the domain to the hosting
- Subdomains setup (if needed)
- Configuring email records
Final checks (Day 16-17)
Latest live site tests:
- Check all functionality
- Testing the contact forms
- Verification of Google Analytics
- Check Search Console
Customer Training:
- How to edit content
- How to add new products/services
- How to check statistics
- Basic maintenance principles
Official launch (Day 17)
Go-live procedure:
- Final check of all systems
- Removal of "under construction" messages
- Activation of all functionalities
- Notifying the customer of readiness
Documentation:
- Transmission of all passwords
- Maintenance instructions
- Contact information for technical assistance
- Schedule for regular updates
Stage result: Ready, tested and launched website.
Lead time: 3-4 working days
What happens after release
The process of creating a website does not end with the release. Professional agencies also offer ongoing support.
Initial Monitoring (Week 1-4)
Technical monitoring:
- Tracking performance metrics
- Check for errors and problems
- Security monitoring
- Analysis of user behaviour
SEO monitoring:
- Indexing by Google
- Positions by keywords
- Organic traffic
- Technical SEO problems
Long-term maintenance
Monthly activities:
- Content updates
- Technical updates
- Data backup
- Analysis of results
Quarterly reviews:
- Performance analysis
- Recommendations for improvements
- Planning new functionalities
- Strategic advice
Why transparency is important
At Studio New Era, we believe that clients have a right to know exactly what is happening with their project.
Regular communication
Daily updates:
- Brief message on progress
- Photos from the work process
- Upcoming tasks for tomorrow
- Questions or problems that arise
Weekly meetings:
- Detailed overview of the work done
- Demonstration of finished parts
- Discussion of upcoming milestones
- Possibility of changes and corrections
Flexibility in the process
We understand that sometimes changes are necessary:
Changes in content - you can update texts and images until day 10 of the project
Design adjustments - up to 2 free revisions of the visual design
Functional additives - we discuss the possibilities and additional costs
Changes in deadline - we are flexible in case of emergencies or delays on your part
Practical tips for customers
Here are some tips to make the process even smoother:
Preparation before the start
Collect the materials in advance:
- Logo in high quality
- Pictures of products/services
- Texts for the main pages
- References you like
Identify a contact person:
- One person from your team to communicate with us
- He shall have decision-making powers
- Be available for quick questions
During the project
Give feedback on time:
- Review submitted materials in a timely manner
- Be specific in your comments
- Do not hesitate to ask questions
Test actively:
- Check demos carefully
- Test on your devices
- Think like a potential customer
🎯 Are you ready to move to the next level?
Now you know exactly how the process of website development. No secrets, no nasty surprises.
At Studio New Era, we guarantee
✅ Compliance with deadlines - site ready in exactly 17 working days
✅ Transparent communication - you know what happens every day
✅ Professional quality - each stage is performed to the highest standards
✅ Full support - we don't leave you alone after release
Don't wait any longer - start your project today and have a professional website by the end of the month!
