COOKIE POLICY

Digital New Era Ltd.
UIC: 207276590
Address: Str. Thessaloniki 47, gr. Sofia, Bulgaria
Email: contact@studionewera.com
Effective from: 10 March 2025.
Update: 10 January 2026.

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1. WHAT ARE COOKIES

Cookies are small text files that are stored on your device (computer, phone, tablet) when you visit a website. They help websites to:

• Recognize users on repeat visits
• Remember certain settings and preferences
• Improve functionality and user experience
• Analyse how the site is used

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2. WHAT COOKIES WE USE

2.1. REQUIRED QUOTES (Strictly Necessary)

These cookies are necessary for the basic functionality of the site and do NOT require your consent.

Website (https://studionewera.com):

• PHPSESSID - Session management (deleted when the browser is closed)
• CookieConsent - Stores your cookie choices (12 months)

Customer Portal (https://portal.studionewera.com):

• wordpress_logged_in_* - Login authentication (up to 14 days or logout)
• PHPSESSID - Session management
• wp-settings-* - Remembering portal settings (1 year)
• wp_nonce_* - CSRF protection (12 hours)
• era_user_language - Memorization of selected language (Bulgarian/English) (1 year)

Cloudflare (Security & Performance):

• __cf_bm - Bot management (30 minutes)
• cf_clearance - Validation after challenge (30 minutes)

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2.2. ANALYTICAL BISKWITCHES (Analytics)

These cookies require your consent via a cookie banner.

Google Analytics 4:

• _ga - Unique visitor recognition (2 years)
• by* - Session status retention (2 years)
• _gid - Visitor recognition (24 hours)
• _gat - Rate limiting of requests (1 minute)

Objective: We understand how visitors use the site to improve it
Data: Visits, pages, duration, anonymised IP addresses
Protection: IP addresses are anonymized (last octets are removed)
Provider: Google LLC (USA) - Standard Contractual Clauses
More: https://policies.google.com/technologies/cookies

Microsoft Clarity:

• _clck - Clarity User ID Persistence (1 year)
• _clsk - Link multiple page views in one session (1 day)
• CLID - First visit identification (1 year)
• ANONCHK - Indicates whether a MUID cookie is set (10 minutes)
• MR - Used for cross-domain tracking (7 days)
• SM - MUID synchronization between domains (1 day)

Objective: Heatmap data, session replay, behavior analysis
Data: Click maps, scroll depth, mouse movement (anonymized)
Provider: Microsoft Corporation (USA) - Standard Contractual Clauses
More: https://privacy.microsoft.com/privacystatement

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2.3. Marketing/Advertising briefs

These cookies require your explicit consent.

Meta Pixel (Facebook Pixel):

• _fbp - First visit and browser ID (3 months)
• _fbc - Stores last click ID (3 months)
• fr - Deliver and measure ad effectiveness (3 months)

Objective: Remarketing, conversion measurement, creating look-alike audiences
Data: Page visits, conversion events
Provider: Meta Platforms, Inc. (United States) - Standard Contractual Clauses
More: https://www.facebook.com/privacy/ and https://www.facebook.com/policies/cookies/

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2.4. FUNCTIONAL/Performance BITS

Translate (Auto-translation widget):

• googtrans - Remember the language chosen for translation
• gtranslate_code - Language code of the selected language

Objective: Remembering language preferences for automatic site translation
Term: By the end of the session

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3. HOW WE OBTAIN YOUR CONSENT

3.1. Cookie Banner

When you visit our website for the first time, you will see cookie banner with possibilities:

Option 1: „Accept all“

• Enables all cookies (mandatory, analytical, marketing)

Option 2: „Customize“

• Required cookies: always active (cannot be disabled)
• Analytical: ON/OFF
• Marketing: on/off
• Functional: ON/OFF

Option 3: „Opt-out“ or „Mandatory only“

• Only mandatory cookies are activated

3.2. Preserving choice

Your choice is saved in a cookie CookieConsent for a period of 12 months.

3.3. Change of choice

You can change your settings at any time by:

• Footer of the site → „Cookie settings“
• Browser settings (see section 4)
• Email us: contact@studionewera.com

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4. HOW TO MANAGE COOKIES

4.1. Through the browser

All modern browsers allow cookie management:

Google Chrome:

1. Settings → Privacy and Security → Cookies and other site data
2. Select the desired option (Block all cookies, Block third-party cookies)
3. To delete: clear browsing data → Cookies

Mozilla Firefox:

1. Options → Privacy & Security → Cookies and Site Data
2. Manage Data → Remove All or select specific

Safari:

1. Preferences → Privacy → Manage Website Data
2. Remove All or select specific

Microsoft Edge:

1. Settings → Privacy, search and services → Cookies
2. Manage and delete cookies and site data

For mobile devices: Check your browser's help tab

4.2 Consequences of the blocking

IMPORTANT: Disabling cookies may affect functionality:

• You can use the website to view information
• The customer portal will NOT work without mandatory cookies
• You will not be able to log in to your account
• We won't remember your language preferences
• Forms may not work properly

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5. THIRD PARTY COOKIES

Some cookies are set by third parties, when you visit our website:

Third country	Objective	Link to policy
Google LLC	Analytics, Fonts, reCAPTCHA	https://policies.google.com/privacy
Meta Platforms	Marketing, remarketing	https://www.facebook.com/privacy/
Microsoft Corp.	Behavior Analysis (Clarity)	https://privacy.microsoft.com/
Cloudflare	CDN, Security, Performance	https://www.cloudflare.com/privacypolicy/
Stripe	Payment processing (gateway)	https://stripe.com/privacy

Important: We we do NOT control third party cookies. They have their own privacy policies.

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6. DO NOT TRACK (DNT) SIGNALS

6.1. Currently gone a generally accepted standard for handling „Do Not Track“ signals from browsers.

6.2. We recommend that you use the cookie banner settings or your browser's cookie control settings.

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7. UPDATES TO THIS POLICY

7.1. We may update this Cookie Policy from time to time.

7.2. In case of change:

• Update the „Last Updated“ date at the top
• In case of significant changes: we notify you via email or banner

7.3. We recommend checking this page periodically.

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8. CONTACTS

For questions about our cookies:

Digital New Era Ltd.
UIC: 207276590
Address. 47, Thessaloniki, gr. Sofia, Bulgaria
Email: contact@studionewera.com
Phone: +359 885 868 793

For GDPR questions:
contact@studionewera.com with subject „Data Protection Inquiry“

Personal Data Protection Commission (PDPC):
https://www.cpdp.bg
kzld@cpdp.bg
+359 2 915 3 518

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Latest update: 10 January 2026.

© 2026 Digital New Era Ltd.