# ZoyaPlay Online Store Case Study | Studio New Era

> Our own online toy store with more than 2,200 products. Parents find the right toy by age, occasion and budget and order in a minute, by card or cash on…

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Website case study · Online toy store

## ZoyaPlay

Our own online toy store with more than 2,200 products. Parents find the right toy by age, occasion and budget and order in a minute, by card or cash on delivery.
Visit the website

Client ZoyaPlay Industry Toys (online store) Scope UX and design, Online store, Payments, SEO Live site zoyaplay.com

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2,200+ products in the catalog 10 categories with subcategories 6 age groups for a quick choice 1 working day to dispatch
Project facts.

The brief

### What we had to solve.

A large catalog where parents find the right toy in seconds
A gift by age, occasion and budget without browsing hundreds of products
Trust on the first order: clear delivery, payment and returns

What we built

### The solution, step by step.

#### Categories you understand at a glance

Ten colourful tiles with the product count and an illustration for each category. The child can point, the parent can click.
Navigation
Illustration zoyaplay.com

#### Shop by the child’s age

A scale from 1 to 6+ years shows only the toys that are suitable and safe for the chosen age.
UX
Personalisation zoyaplay.com

#### A catalog with filters

Filters by type, age, price, brand and availability, sorting and loading more without a page reload. More than 2,200 products stay easy to browse.
Filters
Online store zoyaplay.com

#### A product page that sells

Price with VAT, stock, quick order without registration, clear delivery times and payment by card, Apple Pay, Google Pay or cash on delivery. The description answers the parent’s questions: who it is for, how to play, what you get.
Conversion
Payments zoyaplay.com

#### The “Zoya’s picks” newsletter

New toys and gift ideas once a week. Subscribers hear about sales first, and the store owns a direct channel to its customers.
Email marketing
Retention zoyaplay.com

### What the project included

Web Core
UX and design
Development
Hosting and maintenance
Automation
Online store
Card and cash on delivery payments
Quick order
Growth
SEO for categories and products
Email newsletter
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