# Tehnomag B2B Website Case Study | Studio New Era

> A B2B website and online store for a family-run supplier from Varna with more than 50,000 items. The goal was to sell supply as a service: one call, one…

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Website case study · B2B supply

## Техномаг B2B

A B2B website and online store for a family-run supplier from Varna with more than 50,000 items. The goal was to sell supply as a service: one call, one invoice, delivery within the day.
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Client Tehnomag B2B Industry B2B supply, building materials Scope UX and design, Development, Online store, Hosting Live site tehnomag-b2b.bg

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50,000+ items in the catalog 362+ business clients 30+ years of experience 1 day to delivery in Varna
Figures from the client’s website.

The brief

### What we had to solve.

A materials supplier that has to look like a partner, not a shop
Three different audiences: crews, production sites and hotels
A large catalog with prices in euro and lev and ordering without extra steps

What we built

### The solution, step by step.

#### The problem and the solution on one screen

Instead of a product list, the homepage starts with the client’s problems: missing materials, driving between shops, scattered invoices. Tehnomag’s answer sits right next to them.
Positioning
Structure tehnomag-b2b.bg

#### Three models for three kinds of business

A logistics partner for crews, an organiser with restocking for production sites and an external procurement department for hotels and property managers. Every visitor sees their own model.
Segments
Services tehnomag-b2b.bg

#### Subscription plans

Start, Priority and Individual with clear limits and a button for each plan. Supply becomes a predictable monthly cost.
Pricing
Conversion tehnomag-b2b.bg

#### Answers before they ask

Minimum order, lead times, invoices, payment and contracts: the most common questions sit next to a warehouse photo, one click away.
FAQ
Trust tehnomag-b2b.bg

### What the project included

Web Core
Website design
Development
Hosting and maintenance
Automation
Online store
Prices in euro and lev
Orders by phone, Viber and WhatsApp
Next project Metal Cutting Tools Gabrovo

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