# Nothing on Purpose Case Study | Studio New Era

> An independent internet art project that sells nothing: buyers pay what they choose and get a numbered “Certificate of Nothing” in their name.

Canonical URL: https://studionewera.com/en/projects/nothing-on-purpose/

## Nothing on Purpose website · Internet art

Nothing on Purpose

An independent internet art project that sells nothing: buyers pay what they choose and get a numbered “Certificate of Nothing” in their name. The goal was to prove that concept, copy and design can sell on their own.
Visit the website

Client Nothing on Purpose Industry Independent internet art project Scope Concept, Copywriting, Design, Development, Payments Live site nothingonpurpose.com

nothingonpurpose.com -60" data-ds-scroll-trigger=".cs-stage"> nothingonpurpose.com 50" data-ds-scroll-trigger=".cs-stage"> nothingonpurpose.com

$3 the lowest price for nothing 7 certificates sold $2.20 passed to Internet Archive 14 days for a refund
Figures from the project’s website.

The brief

### What we had to solve.

A product that does not exist and still has to be bought
Humour that works in English for an international audience
Honesty: real payments, terms and refunds

What we built

### The solution, step by step.

#### The problem: you already have enough

Three cards tell the life of every object: it arrives, it needs charging, it breaks. So we removed the thing.
Copywriting
Storytelling nothingonpurpose.com

#### The product with a technical specification

Weight 0 g, size 0 × 0 × 0, battery forever, shipping never. The joke is in the detail.
Product
Design nothingonpurpose.com

#### The wall of nothing

Every certificate is numbered in order of purchase and goes on the wall, while counters show sales and the donation live.
Community
Live data nothingonpurpose.com

#### A certificate in your name

The certificate is generated with your name, date and number, can be given as a gift and downloaded for print.
Personalisation
Gifts nothingonpurpose.com

### What the project included

Concept
Idea and name
Copywriting
Visual style
Web Core
Design
Development
Hosting
Automation
Payments
Certificate generation
Live counters
Next project Born Slippy

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