# Metal Cutting Tools Gabrovo Website Case Study | Studio New Era

> A bilingual corporate website for a maker of broaches, milling cutters and gear shaping cutters from Gabrovo. The goal was to show the plant’s precision…

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Website case study · Industrial manufacturing

## Metal Cutting Tools

A bilingual corporate website for a maker of broaches, milling cutters and gear shaping cutters from Gabrovo. The goal was to show the plant’s precision online and turn inquiries from Bulgaria, the EU and Turkey into a quote within 24 hours.
Visit the website

Client Metal Cutting Tools Gabrovo Industry Metal cutting tool manufacturing Scope UX and design, Development, BG and EN versions, Hosting Live site gabrovometal.bg

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25+ years in production up to 40% longer tool life 20+ leading Bulgarian companies trust them 24 hours to a custom quote
Figures from the client’s website.

The brief

### What we had to solve.

Technical products that engineers and buyers both need to understand
Clients in Bulgaria, the EU and Turkey in two languages
Trust in a small plant next to big industrial companies

What we built

### The solution, step by step.

#### Products as a catalog

Broaches, milling cutters and gear shaping cutters with a short description and a separate catalog for each group. An engineer reaches the right tool type in two clicks.
Catalogs
Structure gabrovometal.bg

#### Tradition shown in real photos

Photos of the workshop and the tools instead of stock images. The copy covers the full cycle, from design to sharpening.
Trust
Content gabrovometal.bg

#### The benefit in numbers

The tools last up to 40% longer than standard ones, and an “Order a sample” button turns the claim into an invitation to test it.
Conversion
Samples gabrovometal.bg

#### In the clients’ words

A testimonial from a client’s manager and partner logos sit high on the page, so the trust is there before the inquiry.
Testimonials
Partners gabrovometal.bg

### What the project included

Web Core
Website design
Development
Bulgarian and English versions
Hosting and maintenance
Next project Grey Pigeon Studios

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