# KUBE Clinical Website Case Study | Studio New Era

> A bilingual website for a company that turns hospitals into research-ready clinical trial sites and connects them with sponsors and CROs. One website that…

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Website case study · Clinical trials

## KUBE Clinical

A bilingual website for a company that turns hospitals into research-ready clinical trial sites and connects them with sponsors and CROs. One website that speaks clearly to both hospitals and pharma companies.
Visit the website

Client KUBE Clinical Industry Clinical trials Scope UX and design, Development, BG and EN versions, Hosting Live site kubeclinical.com

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2 audiences on one website: hospitals and sponsors 6 markets on one map, from Bulgaria to Uzbekistan 3 services, each with its own page 2 languages: Bulgarian and English
Project facts.

The brief

### What we had to solve.

Two audiences with different questions: hospitals and sponsors
A new model, neither a CRO nor a sponsor, that has to make sense at once
Trust in new markets: the Caucasus, Uzbekistan and Eastern Europe

What we built

### The solution, step by step.

#### A clear position from the first screen

A headline that says what the company does, four facts under it and two paths: for hospitals and for sponsors and CROs. The "why it is different" section explains the model in five short cards.
Positioning
Structure kubeclinical.com

#### Three services, clearly laid out

SMO management, Site Intelligence and the Sier software sit on one page, each with what it includes. Visitors see in seconds what a hospital gets and what a sponsor gets.
Services
UX kubeclinical.com

#### Trust through real experience

Founder Kamen Uzunov’s experience on both sides of clinical research, the phases from First-in-Human to Phase IV and the therapeutic areas. We also worked with Kamen on the Unimed Medical Center website, so we knew the field from day one.
Trust
Content kubeclinical.com

#### A map of the markets

Bulgaria as the base and a network growing into Armenia, Georgia, Azerbaijan and Uzbekistan. The markets are shown on one map, not in a long paragraph.
Visualisation
Markets kubeclinical.com

### What the project included

Web Core
UX and design
Development
Bulgarian and English versions
Hosting and maintenance
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