# HERA Horseriding Adventures Website Case Study | Studio New Era

> A website for an eco sanctuary for rescued horses in Ahtopol, between the Black Sea and Strandzha. The goal was for the horses’ story to move the visitor and…

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Website case study · Eco tourism

## HERA Horseriding

A website for an eco sanctuary for rescued horses in Ahtopol, between the Black Sea and Strandzha. The goal was for the horses’ story to move the visitor and for rides to be easy to book, with a clear price and level.
Visit the website

Client HERA Industry Horse riding and eco sanctuary Scope UX and design, Development, Video, Hosting Live site herahorse.com

herahorse.com -60" data-ds-scroll-trigger=".cs-stage"> herahorse.com 50" data-ds-scroll-trigger=".cs-stage"> herahorse.com

15 rescued horses 200+ happy riders 100% ethical riding, no whips or force 5 kinds of rides, from 1 hour to 4 days
Figures from the client’s website.

The brief

### What we had to solve.

A cause that has to be felt, not just read
Rides for different levels with a clear price and terrain
Trust from people who have never ridden a horse

What we built

### The solution, step by step.

#### The cause at the centre

Warm colours, sunset photos and a short promise: every horse gets a second chance. Three numbers tell the story in seconds.
Brand
Emotion herahorse.com

#### The story on video

A video from the coast shows the horses running free. Visitors see the place before they decide to come.
Video
Content herahorse.com

#### Every horse with a name and a character

Horse profiles with personality traits. Riders choose who to ride with, and the cause becomes personal.
Profiles
Trust herahorse.com

#### Rides with price, level and terrain

A card for every ride: duration, terrain, level, what is included and the price in euro and lev. A “Book a place” button sits on every card.
Bookings
Pricing herahorse.com

### What the project included

Web Core
Website design
Development
Hosting and maintenance
Automation
Ride inquiry
Prices in euro and lev
Next project Barberians

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