# Gabrovo Informal Website Case Study | Studio New Era

> A website for Gabrovo’s entrepreneurial community, which brings business, people and ideas together live six times a year.

Canonical URL: https://studionewera.com/en/projects/gabrovo-informal/

## Gabrovo Informal website · Business community

Gabrovo Informal

A website for Gabrovo’s entrepreneurial community, which brings business, people and ideas together live six times a year. The goal was for the first evening to convince the next guests and for companies to become partners without long talks.
Visit the website

Client Gabrovo Informal Industry Entrepreneurial community and events Scope UX and design, Development, Tickets, Partner packages Live site gabrovoinformal.com

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120+ guests at the first evening 92% made a useful contact 88% would come again 6 evenings a year
Figures from the client’s website.

The brief

### What we had to solve.

A new community that has to look alive from the very first event
Free tickets that still require registration
Partnerships with clear tiers and prices instead of one-off negotiations

What we built

### The solution, step by step.

#### Who we connect

Companies, entrepreneurs, talent, organisations and outside investors, each group with a concrete benefit. Visitors recognise themselves at once.
Audiences
Positioning gabrovoinformal.com

#### Reserve your place

The next evening with date, time, venue and a button for a free ticket. Informal Talks sits next to it as coming soon.
Tickets
Conversion gabrovoinformal.com

#### The first evening in numbers

120+ guests, 92% made a useful contact and 88% would come again, together with photos and the guests’ own words.
Proof
Testimonials gabrovoinformal.com

#### Partner packages with prices

Friend, Partner, Leading partner and Talks partner from €250 to €2,500 a year, with a comparison table of what each includes.
Pricing
Partners gabrovoinformal.com

### What the project included

Web Core
Website design
Development
Bulgarian and English versions
Hosting and maintenance
Automation
Ticket registration
Partner packages
Event gallery
Next project USS One Team

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