# Born Slippy Website Case Study | Studio New Era

> A website for a made-to-measure surf wetsuit, limited to 1,000 numbered units.

Canonical URL: https://studionewera.com/en/projects/born-slippy/

## Born Slippy website · Made to measure

Born Slippy

A website for a made-to-measure surf wetsuit, limited to 1,000 numbered units. The goal was to sell a €1,295 product online, with no shop and no fitting in person.
Visit the website

Client Born Slippy Industry Made-to-measure surf wetsuits Scope Concept, UX and design, Configurator, Development Live site bornslippy.co

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€1,295 price of the Aptus 1.0 26 measurements for a custom fit 1,000 numbered units worldwide 4 to 8 weeks to delivery
Figures from the client’s website.

The brief

### What we had to solve.

A premium price that has to be explained by technology, not advertising
A made-to-measure product ordered without a fitting in a shop
An international audience of surfers

What we built

### The solution, step by step.

#### A wetsuit has three jobs

Keep you warm, let you move and fit your body. The whole website answers how Aptus does all three.
Copywriting
Positioning bornslippy.co

#### Technology, told clearly

Japanese Yamamoto neoprene and micro-chamber thermal insulation, shown with a bold headline and close-up photos of the material.
Product
Trust bornslippy.co

#### Aptus 1.0 made to measure

26 measurements or a standard size, a limited run and the price on one screen with a “Build your Aptus” button.
Product
Conversion bornslippy.co

#### The configurator

Choose thickness, colour and zip, then a virtual fitting or measuring at home. The team reviews the measurements before production.
Configurator
Online store bornslippy.co

### What the project included

Concept
Positioning
Copywriting
Web Core
Design
Development
Hosting
Automation
Made-to-measure configurator
Payments and slot booking
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